This is the app for people who mean business — in all senses of the word. Why it works: Women do not have the time or patience to sift through a hundred "hey" messages. A good feature for women who might feel apprehensive about joining a dating app for the first time.
Paid sites also have better search filters, making it easier to narrow down your search to find Mr or Mrs Right! Although we would never pass our credit card in line at the coffee shop to pay for our order, we effectively do so when purchasing online. The site gives you handpicked matches every day, rather than encouraging you to go out and find people yourself. Also, paying for dating might actually save you money and time, in the long run, which, as you know, means more than gold.