Your energy is relaxed and low key as you get to know someone new and interesting. The awkward small talk. They could simply have been burned by unscrupulous dating sites in the past, and are trying to avoid being ripped off again. More than 40 percent said they were considering it, but not actually doing it.
Definitely not trying hard to look sexy. Do start by finding 3 things you like about him. The best spirit is to combine optimism with a big dollop of humor. Also just knowing that what you are experiencing sexually is not about the relationship can help lead to a cure.