When choosing your publisher, try to think outside the box like these brands. Leave out the words, "I'm looking for my soul mate" from your profile. I guess you need one when you can't slide in a selfie of you with your dog or your friend's cute baby. In between, the social acceptance of personals has waxed and waned with the times.
Facebook for dating purposes too. Here is one example. Otherwise it's like false advertising, which is hard to keep up. Following Manetho, Breasted also believed all the dynasties were sequential, xpress dating ad partner whereas it is now known that several existed at the same time. They can be kind of silly, but that's okay.