The company's Chief Marketing Officer, Andrea Zahumensky declared: You would be hard pressed to find hot and fresh wings without the wait anywhere else. I'm still reeling from the cognitive dissonance of enjoying it, yet also hating myself for enjoying it. Esports tournaments historically attract large viewerships on Twitch, YouTube and linear television, making them the perfect way to reach Millennial and Gen Z gamers. These are valuable potential consumers for a wide range of brands.
Getting involved with games is becoming more and more of a necessity to reach these trendsetting consumers. Making a game Brands have also broken into the game space by simply becoming a part of it. Cross-promotions with popular games Alternatively, brands can partner with a game publisher to offer exclusive deals when consumers purchase real-life products.